AW24 SHOW "PFOTEN WEG!"

Fashion is fantasy, a space where queer expression can thrive. Simultaneously, however, dressing up can expose us to an onslaught of negative attention and verbal or even physical aggression, particularly on the streets and public transportation. For many women and queer people, we question whether we look too sexy, too gay, too flamboyant, whether we're taking up too much space.

For AW24, Namilia investigates the effects of these acts of aggression against queer and femme bodies. The collection, named "Pfoten Weg!", plays with dressing up while also trying to hide. Drawing inspiration from mediaeval armour, hunting gear, and white trash glamour, "Pfoten Weg!" reveals this distinctive pursuit of living out our fantasies while staying safe.

Fashion is both a space of provocation and preservation. Throughout the presentation, the Namilia character emerges as a symbol of empowerment—unbothered, unfazed, well-moisturized, and uninterested in engaging with bigots.

Keep serving looks and take no bullshit.

Thanks to:

HAIR&MAKEUP: LA BIOSTHETIQUE
HAIR&MAKEUP DIRECTION: THESIRENFACE
STYLING&CASTING: FABIO HEYDORN
STYLING ASSISTANT: EMILIA VONIER
SHOW PRODUCTION: NOWADAYS
IN-HOUSE PRODUCER: DASIA SCHOWENGERDT
RUNWAY PHOTOGRAPHER: BORIS MARBERG
VIDEO PHOTOGRAPHER: NEVEN HILLEBRANDS, JENS SCHMIDT
MUSIC: sh3l___
SHOES: NIKE Air Max Dn, NEWROCK 
FASHION COUNCIL GERMANY
BERLIN SENATE DEPARTMENT OF ECONOMIC AFFAIRS; ENERGY AND PUBLIC ENTERPRISES